Today's blog is brought to you by Christina, Manager and Zara, Business Outsourcing Specialist at Dolphin Outsourcing Ltd. They will be talking about podcasting and how it can help your business.
Watch the video or read the transcript below to find out more.
If you have any questions or are looking for some business support, please get in touch with us, and we will be happy to help - https://www.dolphin-outsourcing.co.uk/. Don’t forget to subscribe to our channel!
Christina
So, first of all, for anyone that doesn't know what a podcast is. According to Google, it is a digital audio file made available on the internet for downloading to a computer or mobile device, typically available as a series, new instalments of which subscribers can automatically receive. So that's the long and short of it.
So what is stopping you from creating your podcast for your business? We can think of the main reason business owners often believe that it will take up a lot of time. People feel intimidated by the technology and the process, including how much they think it will cost. Some people think it will cost a lot of money. These are the main reasons for not wanting to do a podcast.
So how can podcasts benefit your business? It's an alternative to a video. For example, we are currently doing this live on Facebook and also on YouTube. If you're not following either of those, go ahead and follow those now. We're doing this live so you can see us on video, and many people like video. Still, for those that don't like video, this gets repurposed. We are now creating our own podcast called The Dolphin Pod, which some of you might be listening to now. Things get repurposed quite a lot depending on how people listen to information, watch information, read information, etc.
Zara
We find that hearing your voice makes whatever you're saying much more personal. So it's helping you build a rapport with your listeners. Also, some people may find it difficult being on camera, like I am today; I'm shaking.
Christina
I think we are all like that. I'm definitely like that. Get it over and done with!
Zara
Oh, yeah, definitely, but if you find it challenging to be behind a camera, you can do a podcast instead, which is audio. Because you've built that rapport with your listener, they are likely to recommend your podcast or the services you might mention in your podcast, who will then go onto your website. Mentioning your products and services in the podcast will help build curiosity. And then they'll go onto your website and research you, and then hopefully buy from you.
Christina
A podcast can increase traffic generation to your website. Once the listener is on your website, they can find out more about you, they might follow you on socials, and you can build up that know, like and trust that I always talk about. That's what the ideal result would be for everyone.
Christina
What happens once you stop recording? What else can you do with your content?
Zara
There are many things you can do with the content of your podcast, not just upload it to your hosting site. You can transcribe your entire episode, which you can then, in turn, upload to your website. If someone prefers to read information instead of listening to it, they have access to the content. It also helps with your search engine optimisation on your site. You can also repurpose the transcript into smaller pieces of content for your social media.
Zara
Another thing people do for their podcast is show notes in the description of your podcast when you upload it to your hosting site. Show notes are an in-depth written account of what happens during the episode. This can also include timestamps from within the podcast, pointing busy listeners to a specific topic that they're interested in.
Christina
Many people don't know about show notes, or there are so many things to a podcast that people don't realise they can do. It's not just two people, often two people talking and then uploading and then that's it. That's usually not the case, and then hoping people will listen, you do have to promote it. There's a lot of behind the scenes work that you could be doing. There are quite a lot of admin tasks. It can take anywhere from three hours to do all the behind the scenes jobs. There are a lot of things people don't realise they can do with the podcast. It takes a lot of time to think of the content in the first place. What are you going to be talking about? who you're going to be talking about that with? Are there certain guests you could bring along with specific knowledge that can help your audience? Guest can then share the podcast with their audience and help you grow that way.
Christina
While we're thinking about how you can grow your podcast, once you've done it and uploaded it to your hosting site, don't just like run and leave it. It's almost the same as when you do a blog post. What do you do in the blog post? Do you upload it and hope people will read it? Or do you go and repurpose it into something else and build on that and build your audience and get them back to read more blog posts. It's very similar that with podcasting. You can repurpose it for all different types of things. It helps with building your brand and getting seen more people.
Zara
Have you ever thought that when you do a Facebook Live, that's where it stays on your Facebook page. But by transcribing it and turning it into a podcast, you're repurposing it and opening up all your content to a new audience that you wouldn't have had in the first place. This, in turn, builds your social media, and potentially, if you're selling a product or service, you have more people coming to your website and increasing your traffic generation.
Christina
Some people, believe it or not, aren't even on Facebook. They will not see the Facebook live videos, or sometimes they get missed even if they are on Facebook. So by doing a podcast, it's just that different way of making sure you are getting to those listeners. Once they subscribed, they're there, and they'll get a notification via an app. It will say this person has a new podcast that you can enjoy straight away, or you're listening to it a bit later and have something to look forward to. It's good to be a bit broader and get to those new people as well.
Zara
So, where do you think you'd listened to a podcast? Would it be at home or on the go?
Christina
A bit of both. I sometimes listen whilst I'm working, depending on what I'm doing. If it's something I need to concentrate on, I won't. I like to have no noise in the background at all. If it's something that I'm not thinking too much about, I can listen to different ones, and there are loads of business ones out there. I am listening to Mrs Hinch at the minute.
Christina
Have you got anything, in particular, you're listening to?
Zara
I'm listening to a space podcast moment, talking about space in general, so the moon, the moon landings, there's a bit about aliens in there as well, which I quite like.
Christina
That's the one you recommended to me.
Zara
Yeah, it's really good. You have to listen to it.
Christina
It sounds a bit more intellectual than the one I am listening to. I have got other ones that are very interested in actually, interesting to me, maybe not so much for other people, but I've just downloaded one, which I'll probably listen to after this about astral projection and things like that. I'm a bit strange like that, so I like stuff like that. What was the other one? I like things about meditation and spiritual stuff, I'm interested in that, and the unknown, a bit like you are with your ones. People listen to all different things, not just business ones. If you are a business, it's good to get yourself out there.
Christina
So hopefully, this guide has been helpful to anyone thinking of starting their own podcast, is at the beginning of their podcast journey or wants to take their podcast to the next level.
Christina
If you would like any podcasts admin assistant, please contact us on our usual socials, which you should know by now, which is www.dolphin-outsourcing.co.uk. Until next time, goodbye.